Tata Motors launches new initiative Samarth to assist drivers with finances

Tata Motors Monday launched an initiative to promote driving profession in the trucking space. Under the Tata Motors Samarth initiative, the company plans to address four critical areas - health and wellness, insurance, education and financial planning for the drivers' well-being.

The auto major aims to reach to five lakh drivers every year under the programme. "We at Tata Motors are driving our efforts towards driver empowerment and welfare. Our programme 'SAMARTH' is tailored to make the entire trucking profession dignified," Tata Motors President (Commercial Vehicle Business Unit) Girish Wagh said in a statement.

The company intends to cement its long-lasting relationship with customers and their drivers to safeguard their health, ensuring overall well-being of their families and, in the process, uplift the quality of life for them, he added. In association with Tata AIG General Insurance Company, the auto major has launched Swasthya Samarth which aims to provide health insurance products including Rs 50,000 hospitalisation coverage.

The programme will be linked to new vehicle sales and the policy will be issued by Tata AIG. TATA AIG will also set up free medical camps at Tata Motors-defined locations. Tata Motors said it also plans to encourage investment habits among drivers through its Systematic Investment Plan (SIP) offering by ICICI Prudential and TATA Mutual Funds, with a lock-in period of 3 years, as well as conduct financial literacy camps for drivers and owner drivers across the country. Besides, the auto major has joined hands with Topper, a learning app for classes V to XII that helps students prepare for every board, competitive and scholastic exams.

(With inputs from agencies.)