Asian Granito India Ltd forays into Sanitaryware

Sanitaryware industry in India is estimated at around Rs. 4,500 crore

With an aim to provide 'Complete Bathroom Solutions' under one roof, Asian Granito India Limited (AGIL), one of India's leading tiles companies has ventured into Sanitaryware. Company is entering the Sanitaryware segment with 160 SKUs in products including Wash Basins, Water Closets (WC), and Urinals. Commercial Launch of 'AGL Sanitaryware' is expected by June 2019 across India.

Company is launching Sanitaryware in the mid and mid premium segment under the brand name of AGL. Company is investing around Rs. 8 crores for the expansion in the Sanitaryware business and expect the segment to contribute around Rs. 80-100 crore in the next 4-5 years.

Kamlesh Patel, CMD, Asian Granito India Ltd said, " In line with our strategy, we are venturing in the sanitaryware with 'Outsourcing Model' - Sourcing from domestic markets as well as import from Europe and China in the first phase. Company will be setting up its own manufacturing facilities in the coming days. Asian Granito aims to emerge as a leading 'Complete Bathroom Solutions' brand and is also planning to enter in the faucets in the near future."

The company is investing around Rs. 8 crores in the sanitary expansion and would launch around 160 SKUs which is planned to expand gradually. It is targeting a turnover of Rs. 80-100 crore business from the sanitaryware segment over the next 4-5 years.