Zimbabwe has invited African Tourism Board for a fact-finding mission. The leaders of African Tourism Board are reportedly afforded the opportunity to participate in a discussion with the Zimbabwe Minister of Tourism, Priscah Mupfumira.
This was discussed yesterday with Likukuma Rita, acting Chief Executive of Zimbabwe Tourism Authority; African Tourism Board Vice President, Cuthbert Ncube and African Tourism Board's Chief Executive Officer, Doris Woerfel at the Indaba travel industry show in Durban, South Africa.
Zimbabwe has a rich history of untapped tourism products like the Great Zimbabwe National Monument, and the ruins of Great Zimbabwe – the capital of the Queen of Sheba, according to an age-old legend. They are a unique testimony to the Bantu civilization of the Shona between the 11th and 15th centuries.
Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region.