Left Menu
Development News Edition

Hatsun Agro launches yoghurt shake, cheese spread to embrace summer with dairy products

Devdiscourse News Desk | Chennai | Updated: 17-05-2019 11:23 IST | Created: 17-05-2019 10:20 IST
Hatsun Agro launches yoghurt shake, cheese spread to embrace summer with dairy products
The yoghurt products from Hatsun contain micronutrients and good bacteria that help in good gut health, better digestion and better immunity. Image Credit: Flickr

Plans to strengthen retail presence in Maharashtra Hatsun Agro Product Ltd, India's leading private sector dairy company, has strengthened its dairy product portfolio with new launches heading into summer 2019.

The new range in the sunrise segment includes Hatsun Yoghurt Shake and Hatsun Cheese Spread with a string of other new products under research & development to suit the Indian taste palette. The Yoghurt Shake is available in Mango, Strawberry and Blueberry flavours. Hatsun Cheese spread is a delectable offering launched at an affordable price point to encourage and ensure the usage of Cheese among all sections of the consumers. The cheese spread comes in an innovative 50-gram packaging that is priced at Rs. 20, a first in the segment.

The yoghurt products from Hatsun contain micronutrients and good bacteria that help in good gut health, better digestion and better immunity. With no artificial flavours, no artificial colours and no preservatives, Hatsun Yoghurt Shake reflects the goodness of real milk in every sip.

According to RG Chandramogan, Chairman and MD, Hatsun Agro Product Ltd, "The dairy product segment has evolved in India with yoghurt products being preferred by customers as a good snacking option. HAP has strengthened its portfolio with the launch of new yoghurt and cheese products in this segment, keeping in mind the discerning needs of the millennial consumers who are willing to experiment, health conscious, prefer convenience and taste."

Adding on the expansion in the retail front, he further added, "HAP is focused on growth and expanding its retail presence in many states. We are growing rapidly in Maharashtra and our own retail outlet count will reach around 125 by June 2019. Our retail outlets augment our customer touch points and will cater to the daily needs of our customers." HAP's expanding retail footprint coupled with its dedicated distribution mechanism for this segment has plans to reach a wider audience across various states.


TRENDING

OPINION / BLOG / INTERVIEW

Domestic seafood trade in focus as COVID-19 changes market dynamics

As predicted earlier in a report titled Seafood industry post-COVID 19 An overhaul to trigger the growth of small fisheries, one of the changes going ahead would be increased focus on domestic seafood trade, driven by falling exports and su...

Migration post-COVID 19: Taking cues from the past to rebuild economies

Migrants are an irreplaceable part of even the essential workforce of developed countries and are on the frontline in the fight against the crisis, making an immeasurable contribution to saving the lives of natives with voting rights....

Socialization Post-COVID-19: Local associations and online groups to play crucial role

Though every age group is suffering due to the global lockdown caused by the ensuing COVID-19 pandemic, the challenges before adolescents are unique. Their social space has shrunk drastically, besides, they have become highly vulnerable to ...

Pharma post-COVID 19: Reducing political clout can alter business models

Powerful governments that have historically supported the pharma industry in enforcing global intellectual property rules are changing course and introducing legislation that can override normal patent rights during emergencies....

Videos

Latest News

Students, migrants in India take flight home after weeks of lockdown

Hundreds of people wearing face masks and gloves boarded early morning flights to their hometowns and workplaces from the Delhi airport on Monday as India resumed domestic services after two months, owing to the novel coronavirus-induced na...

Australia's most populous state urges parents to work from home as schools reopen

Australias most populous state on Monday urged locals to continue working from home despite schools reopening as the number of coronavirus cases slows. Australia has reported just over 7,100 COVID-19 infections, including 102 deaths, well b...

UP CM moots 2-point strategy for migrants

In a two-pronged strategy to secure migrant workers, the Uttar Pradesh government has decided to set up a Migration Commission for employment of such labourers in the state and made it clear that any state that wants them from UP has to see...

FEATURE-As lockdown clears the air, Cairo looks to keep pollution low

By Menna A. Farouk CAIRO, May 25 Thomson Reuters Foundation - It is a Thursday evening in downtown Cairo, usually a crowded and noisy time as the weekend gets underway. But today the streets are quiet, and the air is noticeably clean.It has...

Give Feedback