Bolero pick-up range crosses 15 lakh units production milestone

Homegrown utility vehicles major Mahindra & Mahindra (M&M) on Monday announced the roll out of 15th lakh unit of its Bolero pick-up range. The milestone unit was rolled out from its Kandivali plant in Mumbai, the company said in a statement.

M&M currently offers pick-up under four brands -- Bolero Pick Up, Bolero Maxi Truck, Bolero Camper and Imperio. "This achievement is a testament to our customers' belief in the brand...Being the leader in the pick-up segment for over two decades, we have made our systems and processes robust to understand and address the evolving needs of our customers," M&M President - Automotive Sector Rajan Wadhera said.

With a spectrum of products in its pick-up portfolio, the company has been able to address the needs of varied segments without any overlap, M&M said.