Business briefs

Rajdhani Besan Forays into healthy breakfast cereals, snacking segment Rajdhani Besan, which is owned by Rajdhani Foods, has announced to foray into healthy breakfast cereals and snacks segment as the company is diversifying and enhancing its product portfolio.This expansion is aimed at catering to the evolving demands of its consumers, who are adapting towards healthy snacking, to maintain their physical health in the post-pandemic times, the company said in a statement.The new category includes two segments - Healthy Breakfast and Snacking.

Rajdhani Besan Forays into healthy breakfast cereals, snacking segment * Rajdhani Besan, which is owned by Rajdhani Foods, has announced to foray into healthy breakfast cereals and snacks segment as the company is diversifying and enhancing its product portfolio.

This expansion is aimed at catering to the evolving demands of its consumers, who are adapting towards healthy snacking, to maintain their physical health in the post-pandemic times, the company said in a statement.

The new category includes two segments - Healthy Breakfast and Snacking. *** Sharp expands portfolio, launches Top load Washing Machine range * SHARP Business Systems (India) Pvt Ltd, a wholly-owned Indian subsidiary of SHARP Corporation Japan, on Wednesday announced the launch of its new Top loading Washing Machine range, expanding home appliance portfolio. Narita Osamu, Managing Director of SHARP Business Systems (India), said: ''SHARP is committed to 'Make in India' and we're excited about the progress we have made together with the support from our partners in India.'' The new set of washing machines are covered by the Japan Quality Seven Shield that ensures better durability and long life of the products; ensuring protection against possible harms caused by voltage fluctuations, fire, corrosion and even rodents.

*** Hitachi widens network of brand outlets in North Market * Hitachi Air Conditioning India is planning to widen the presence of its exclusive brand outlets across the North region.

As part of its retail growth strategy, the company on Wednesday launched four exclusive brand outlets in Delhi-National Capital Region. The company is eyeing a 20 per cent growth to its existing 54 exclusive brand outlets in the region.

''This retail footprint expansion is part of the company's aggressive growth strategy to achieve more than 10 per cent market share targeting growth to the tune of 25 per cent in the promising Indian air conditioner market,'' it said.