Unveiling Mehfil: Jos Alukkas' Mughal-Inspired Jewellery for Modern Brides
Jos Alukkas launched its new Mehfil sub-brand in Chennai, showcasing Mughal-inspired jewellery. Film star Anarkali Marikar unveiled the collection, which is designed for the wedding season. The Mehfil range blends traditional craftsmanship with modern design, featuring precious stones like diamonds, emeralds, and rubies.
- Country:
- India
Jos Alukkas has introduced Mehfil, its newest sub-brand spotlighting Mughal-inspired jewellery. The launch event, held with much grandeur in Chennai, saw the presence of South Indian film star Anarkali Marikar, who unveiled the exquisite pieces of the collection. The Mehfil range is tailored for the discerning modern bride gearing up for the wedding season.
Magnificent Jewellery Designs of the Mughal Period The event was graced by Jos Alukkas' Managing Directors, Varghese Alukka, Paul J Alukka, and John Alukka. Famous for their meticulous stonework and intricate enamelling, Mughal jewellery represents a sublime merger of Indian and Middle Eastern artistry. Jos Alukkas, inspired by this grand legacy, captivates modern tastes with contemporary flair.
The Mehfil Collection: A Celebration of Craftsmanship The Mehfil collection features an array of precious stones such as diamonds, emeralds, rubies, monalisa, moissanite, onyx, and rice pearl. 'Mehfil jewellery is crafted by expert designers and skilled craftsmen, celebrating the rich tapestry of diverse cultures,' stated Chairman Jos Alukka. Beyond weddings, the Mehfil collection is perfect for various special occasions.
Founded in 1964, Jos Alukkas remains a prestigious jewellery brand in South India, known for its trust, innovation, and uncompromising purity standards.
Google News