BEAUTIFUL INDIA Unveils at Paris Olympics 2024

The brand BEAUTIFUL INDIA, celebrating the philosophy 'Vasudhaiva Kutumbakam' or 'The World is One Family', debuts as the Official Partner at India House during the Paris Olympics 2024. Created by the Reliance Foundation with the Indian Olympic Association, it offers luxury, ethically crafted products aimed at mindful living.

The world comes together to celebrate peace and unity at the Paris Olympics 2024, where the brand BEAUTIFUL INDIA makes its global debut as the Official Partner at India House. Conceptualized by the Reliance Foundation and the Indian Olympic Association (IOA), India House marks the nation's inaugural country house at the Olympics.

BEAUTIFUL INDIA stands out not just as a luxury lifestyle brand, but as a representation of India's timeless philosophy, 'Vasudhaiva Kutumbakam'. The brand aims to inspire people to transition from intellectual to heartfelt living through its meticulously crafted products.

The launch will see a range of luxury perfumes, candles, and bath products, available online and in selected stores worldwide by September 2024. Founder Praveen Kenneth highlights the brand's focus on ethical sourcing and environmental consciousness, resonating with a global, discerning audience.

(With inputs from agencies.)