Salman Khan Joins GRM Overseas as Brand Ambassador for Basmati Rice and Wheat Flour

GRM Overseas has appointed Bollywood icon Salman Khan as its brand ambassador for basmati rice and wheat flour. The partnership aims to leverage Khan's mass appeal to fortify the company's brand presence globally. GRM Overseas, listed on NSE and BSE, plans to inspire consumer choices towards quality and sustainability.

GRM Overseas has officially announced that Bollywood superstar Salman Khan will serve as its new brand ambassador for basmati rice and wheat flour.

In a statement, GRM Overseas Managing Director Atul Garg highlighted that Khan's extensive fan base aligns with the company's vision for its 10X brand range of basmati rice and 10X Shakti range of wheat flour.

Salman Khan expressed his enthusiasm about the collaboration, citing a shared commitment to quality and authenticity. The company plans to leverage Khan's iconic status to bolster its brand presence and engage with consumers on a global scale.

(With inputs from agencies.)