Godrej Properties Unveils #WhereTrustResides Campaign Featuring Curious Diya

Godrej Properties Limited launched its new campaign, #WhereTrustResides, centered on the significant role trust plays in the home-buying journey. Featuring a 9-year-old character, Diya, the campaign has garnered over 100 million views. It emphasizes transparency and trust, while showcasing Godrej Properties' commitment to quality and excellence.

Godrej Properties Limited (GPL), a prominent real estate developer in India, has launched its innovative campaign, #WhereTrustResides, emphasizing the trust element in the home-buying journey.

The campaign introduces Diya, a 9-year-old character symbolizing the concerns and excitement of modern home buyers. A digital video featuring Diya has already amassed over 100 million views on social media platforms like Instagram, Facebook, YouTube, and LinkedIn.

Lalit Makhijani, Chief Marketing Officer of Godrej Properties, stated, "Our goal with #WhereTrustResides is to create a transparent and stress-free home-buying experience." The campaign underscores Godrej Properties' dedication to trust, quality, and community building.

(With inputs from agencies.)