Mahindra's Historic Thar ROXX Auction: A Charitable Endeavor

Mahindra & Mahindra Ltd. announced the auction of the Thar ROXX, with proceeds going to charitable causes. The auction opens for registration on September 12, 2024, with bidding from September 15 to 16. The SUV, featuring VIN 0001 and Anand Mahindra’s signature, will be available in various colors.

Mahindra & Mahindra Ltd., India's leading SUV manufacturer, has announced the auction of the first-ever Thar ROXX, aimed at raising funds for charitable initiatives. The auction will run online from September 15, 2024, at 17.00 hrs to September 16, 2024, at 19.00 hrs, with registrations opening on September 12, 2024.

The Thar ROXX, a distinguished vehicle with VIN 0001, will feature a badge with Mr. Anand Mahindra’s personal signature. Collectors and enthusiasts can select from seven color options: Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, or Stealth Black. The winner will also secure an AX7L Diesel Automatic 4x4 model.

The auction will be managed by Mahindra First Choice Wheels (MFCW) via the carandbike.com platform. Participants must register online and provide a refundable caution deposit. All proceeds will benefit a not-for-profit organization of the winner's choice, and Mahindra will match the winning bid to maximize the charitable impact.