Solitario Opens Second Luxury Lab-Grown Diamond Store in Bangalore

Solitario, a leading name in luxury lab-grown diamonds, inaugurated its second store in Bangalore at Nexus Mall. The grand opening featured Co-Founder Vivek Oberoi, franchise owner Akhil Bansal, and CEO Ricky Vasandani. This expansion marks a major milestone in Solitario’s journey, emphasizing their commitment to sustainable luxury.

India, 23rd September 2024: Solitario, the premier destination for luxury lab-grown diamonds, continues its rapid expansion with the grand opening of its second luxury store in Bangalore, located at Nexus Mall. The store was officially inaugurated by Bollywood actor and Solitario's Co-Founder Vivek Oberoi, alongside franchise owner and prominent entrepreneur Akhil Bansal and CEO Ricky Vasandani during Solitario’s Bling Better Tour. This event marks a significant milestone in Solitario’s journey, as the brand continues to redefine the diamond retail market by offering eco-conscious consumers an ethical and sustainable alternative to traditional mined diamonds.

Solitario has made remarkable strides in creating widespread awareness around lab-grown diamonds, positioning them as a new luxury category in India. Sharing his thoughts on this, Co-Founder Vivek Oberoi shared, ''Solitario represents the future of luxury—sustainable, ethical, and innovative. With the opening of our second store in Bangalore, we’re not just offering beautiful diamonds, but also a new way to experience luxury that resonates with eco-conscious consumers.'' He added that the company aims to replicate this growth pan-India. Entrepreneur Akhil Bansal noted, ''We saw a growing acceptance in the Bangalore consumer for Solitario’s bespoke designs because it caters to their aspirations, and we readily moved this to our advantage to open a second store in the city.''

With the new store, Solitario is dedicated to crafting a luxury experience that aligns with modern values, offering ethical luxury while maintaining the highest standards of craftsmanship and design. Solitario specializes in lab-grown diamonds, redefining the retail and jewelry industry by emphasizing sustainability and ethical practices in diamond production. Under Bansal’s leadership, Solitario aims to capture a significant market presence by appealing to the growing consumer demand for eco-conscious luxury products. Interestingly, the Solitario journey began with a single store in Pune last year. Since then, the company has emerged as the world’s fastest-growing player in the lab-grown diamond sector, growing at 25% YOY as opposed to the industry’s 18%.

The exclusive ''Bling Better India Tour,'' which recently showcased Solitario's commitment to innovation and responsible luxury, has further solidified its reputation as a trailblazer in the diamond industry. With its latest store opening at Nexus Mall, Solitario continues to provide discerning Bangaloreans with unparalleled craftsmanship, bespoke designs, and a luxurious shopping experience that aligns with ethical values. This expansion reinforces the brand’s mission to lead the global conversation on sustainability in luxury, while offering customers timeless pieces that complement their modern lifestyle.