Kalimark's Bold Expansion: Frutang Juices and Premium Dal

Kalimark, known for its Bovonto drink, is expanding with Frutang fruit juices and premium-grade dal. New offerings include mango, apple, and chili-guava juices, plus urad and toor dal. Led by fourth-generation entrepreneurs, Kalimark continues its legacy of innovation in the South Indian beverage and food industry.

Kalimark's Bold Expansion: Frutang Juices and Premium Dal
  • Country:
  • India

Kalimark, the iconic South Indian brand famed for Bovonto, has announced its expansion into the non-carbonated beverage and food sectors with the launch of Frutang juices and premium-grade dal. Mango and apple juices, alongside a unique chili-guava blend, enhance its beverage portfolio.

The company, longstanding in the market since 1916, now under fourth-generation leadership, is also introducing urad and toor dal. This move aligns with Kalimark's strategic vision to bolster its presence and diversify its offerings in the food products sector.

A bronze statue of the founder, Shri. P.V.S.K. Palaniappa Nadar, was unveiled at their new Sri City manufacturing facility, marking a historic moment. Kalimark's products, known for their quality and innovation, continue to cater to evolving consumer demands across South India.

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