Lenskart Hits a Home Run: Acquires Delhi Franchise of Global e-Cricket Premier League

Lenskart has acquired the Delhi franchise for the Global e-Cricket Premier League's second season. Hosted on JetSynthesys' Real Cricket, with over 300 million downloads, GEPL has seen a five-fold increase in player interest. The collaboration aims to create global opportunities for digital screen users and gaming enthusiasts.

Lenskart, a leading eyewear brand, has secured the Delhi franchise for the upcoming season of the Global e-Cricket Premier League (GEPL). This move highlights Lenskart's growing interest in the booming digital gaming community.

GEPL, which is hosted on JetSynthesys' Real Cricket platform, has recorded a remarkable 300 million lifetime downloads. The league has witnessed a five-fold surge in player interest compared to its inaugural season, indicating a burgeoning enthusiasm for e-cricket.

Citing the collaboration, Rajan Navani, CEO of JetSynthesys, emphasized the potential of GEPL to foster new grassroots opportunities for aspiring players and connect with a global fan base.