Coca-Cola India's Green Initiative in Bandhavgarh: Clean Destination Project Launched

Coca-Cola India and its foundation Anandana have partnered with Madhya Pradesh Tourism Board to promote solid waste management in Bandhavgarh for three years. This initiative aligns with India's Responsible Tourism and Swachh Bharat Missions, aiming to empower local communities and improve waste management in villages around tourist sites.

Coca-Cola India, in collaboration with its foundation Anandana, has embarked on a three-year mission to enhance solid waste management in Bandhavgarh, as part of a new agreement with the Madhya Pradesh Tourism Board.

This strategic memorandum of understanding is aligned with the Indian government's Responsible Tourism Mission and Swachh Bharat Mission, aiming to drive environmental sustainability in prominent tourist areas.

Through 'Project Clean Destination,' which expands upon its previous success at Panna National Park, Coca-Cola India seeks to establish effective waste practices while empowering local communities with recycling initiatives and opportunities for employment as Swachh Mitras, or Waste Workers.