Film Press Conferences: A Vanishing Act?

Columnist and film critic Bharathi S Pradhan criticizes the current trend of trivializing press conferences into star-studded events limited to selective questions. She highlights the case of 'Jawan' and contrasts it with Akshay Kumar's openness during promotions. Komal Nahta discusses the prevalence of paid media reviews in the industry.

In a candid critique, columnist and film critic Bharathi S Pradhan has expressed concerns over the evolving nature of film press conferences, criticizing their transformation into controlled events that resemble celebrity showcases rather than genuine press interactions. This shift, she argues, has diluted the essence of traditional film promotions.

Speaking to ANI, Pradhan cited the example of the 2023 film 'Jawan,' where media access was restricted, and the event was dominated by fans and orchestrated questions. This development, according to Pradhan, undermines the credibility of what should be an open channel between stars and the press.

Contrasting this trend, Pradhan mentioned Akshay Kumar's approach during the 'Sky Force' promotions, where he engaged with the media without reservation. The conversation also highlighted the rising role of paid media, with film trade analyst Komal Nahta revealing frequent requests for paid reviews in the entertainment industry, a practice he and Pradhan firmly oppose.

(With inputs from agencies.)