Kerala Tourism's New Theme Song: A Melodic Gateway to Global Markets

Kerala Tourism launched its first theme song in a decade, showcasing the state's rich heritage and natural beauty. The initiative aims to boost tourism, especially in East Asia, as part of the 'Look East' policy. Collaborations, events, and promotional efforts are set to enhance Kerala's global appeal.

The Kerala Tourism department has redefined its promotional strategies with the release of a new theme song, its first in a decade, unveiling a spectacular showcase of the state's diverse attractions.

Touted to amplify Kerala's allure as a premier tourist hub, the theme song was released at a grand event, officiated by Tourism Minister P A Mohamed Riyas, Corporation Mayor Arya Rajendran, and several MLAs. The video accompaniment features a hundred visuals portraying the state's stunning landscapes and cultural richness.

Emphasizing a 'Look East' policy, Kerala Tourism is set to focus on new regions like East Asia, while maintaining cordial relationships with traditional markets. Upcoming events and collaborations with overseas entities, like Malaysian Airlines, aim to further highlight the state's tourism potential.

(With inputs from agencies.)