Culture Takes Center Stage: Unveiling the Short Form Big Impact Leadership Summit 2025

The 'Short Form Big Impact Leadership Summit 2025', organized by ShareChat & Moj with ETBrandEquity, will explore culture-driven marketing in India. Aimed at harnessing cultural intelligence, the summit will address innovative branding strategies for tapping into India's vast, culturally diverse markets worth $1 trillion.

The 'Short Form Big Impact Leadership Summit 2025', organized by ShareChat & Moj in collaboration with ETBrandEquity, is set to revolutionize marketing strategies in India. Scheduled for August 21 in Mumbai and August 28 in Gurugram, the event's theme is 'Culture Is the New Consumer Intelligence.'

With a staggering 86% of Indians preferring native language content, the summit highlights a shift toward culture-first marketing. Industry leaders, marketers, and decision-makers will gather to understand how cultural intelligence can harness regional storytelling and unlock a $1 trillion market opportunity.

ShareChat's QuickTV platform exemplifies this shift, with 30 million viewers engaging with 120 million micro-drama episodes daily. The summit promises insights into utilizing cultural frameworks, language-first storytelling, and fostering authentic creator partnerships, all pivotal for connecting with India's diverse audience.

(With inputs from agencies.)