Sing! Asia: A Harmonious Voyage Across Cultures

iQIYI's music competition 'Sing! Asia' culminated in Macao, crowning Japanese singer Miyuna as champion. The cross-border event showcased talent from China and Vietnam, setting a new benchmark in entertainment with its 'cruise + international competition' format. The program blends cultural music styles and unites audiences across Asia.

On July 27, iQIYI, a frontrunner in China's online entertainment sector, celebrated the grand finale of 'Sing! Asia' in Macao. The event, dubbed the first cross-border music competition in Asia, crowned Japanese singer Miyuna as the winner following standout performances among finalists from China and Vietnam.

The innovative format of 'Sing! Asia,' which incorporated a 'cruise + international competition' journey, began in Shanghai and included stops in Okinawa, Ha Long Bay, Singapore, and Klang before docking for the finale in Hong Kong. This approach not only provided a unique stage for emerging artists but also facilitated cultural exchanges through music.

The show featured icons such as Malaysia's Azora CHIN, British pop star Jessie J, Chinese superstar Jane ZHANG, and Japanese legend Kudo SHIZUKA, highlighting music's power to transcend barriers. The competition's success in fostering cultural unity was underscored by its significant social media presence and strong viewership across Asia.

(With inputs from agencies.)