Sandstorm Couture: FILA and Almost Gods Redefine Fashion Collaborations

FILA and Almost Gods have collaborated to create a unique fashion collection that merges FILA's tennis heritage with Almost Gods' storytelling and design philosophy. The collection, inspired by a fictional sandstorm universe, features garments that appear as relics with tones of ash and iron, embodying utility and layered proportions.

In an intriguing fashion collaboration, FILA has teamed up with Indian label Almost Gods for a limited-edition collection that merges heritage and innovation. The partnership challenges traditional collaboration norms by blending FILA's tennis legacy with Almost Gods' cinematic storytelling and brutalism.

The collection emerges from a fictional universe characterized by a sandstorm, blending tones of ash, oxidized red, and iron, creating garments that mimic relics from this imagined terrain. This collaboration embraces utility and layered proportions, offering a fresh take on contemporary fashion.

Dhruv Khurana, Creative Director of Almost Gods, noted the strategic alliance with FILA as both brands strive for creative and geographic growth. Alisha Malik, President of Metro Brands Ltd., emphasized the collection's groundbreaking fusion of FILA's legacy with modern Indian streetwear influences.

(With inputs from agencies.)