Shyam Steel's Colorful Leap: Launch of Macaw Paints with Star Power
Shyam Steel, a well-established name in the steel industry, marks its entrance into the decorative paint market with Macaw Paints, with Bollywood star Kartik Aaryan as brand ambassador. Launching during Durga Puja, the brand promises vibrant colors and aims to bring joy and togetherness to Indian homes.
- Country:
- India
In a significant strategic expansion, Shyam Steel, renowned for its robust standing in the steel industry, has officially entered the decorative paints market. The company's new brand, Macaw Paints, was launched with much fanfare and is set to offer bold, vibrant colors to households across India.
Kartik Aaryan, a favorite among both families and the younger generation, has been named the brand ambassador for Macaw Paints, reinforcing the company's image of vibrancy and trust. This new line of paints is marketed under the tagline "Macaw ke rang, magic ke sang," symbolizing their promise to add warmth and joy to every space.
The launch coincided with the first day of Navratri in West Bengal, aligning perfectly with the auspicious Durga Puja festivities. Shyam Steel's journey from steel to decorative paints represents a milestone, one aimed at delivering the same legacy of quality and reliability to the paints sector.
(With inputs from agencies.)
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