Winter Wonderland: Kashmir's Snowfall Set to Boost Tourism

Kashmir's tourist resorts, including Sonamarg and Gulmarg, received fresh snowfall, promising a boost to the valley's tourism sector amid harsh winter conditions. This snowfall follows last year's tourism setback due to terror activities. Authorities have mobilized resources to keep roads operational amid the ongoing weather conditions.

Fresh snowfall hit Kashmir's tourist hotspots such as Sonamarg and Gulmarg on Friday, offering a ray of hope for the battered tourism sector in the region, officials reported.

Amid the challenging weather, police and CRPF personnel assisted stranded visitors as traffic congestion ensued. Despite traffic woes, stakeholders in Kashmir tourism remain optimistic about an active winter season following a difficult year marked by terror incidents.

The Meteorological Department forecasts intermittent snowfall and rain over the weekend, potentially drawing more tourists. During the harsh 'Chillai-Kalan' winter phase, the administration has been working to maintain road accessibility and ready snow control measures.