Goongoonalo: Revolutionizing Music Ownership for Artists in Mumbai

Goongoonalo, a new music platform in Mumbai, empowers artists with ownership of their music. Launched with 100 original tracks, it enables musicians, composers, and lyricists to collaborate equally. Esteemed artists like Javed Akhtar and Shankar Mahadevan celebrate this innovative space for creative freedom and artistic investment.

The landscape of music in Mumbai witnessed a transformative change with the launch of Goongoonalo, a platform that gives artists ownership of their music. On its debut, the app introduced 100 original songs, highlighting a collaborative effort among singers, composers, producers, and lyricists who participated on equal footing, forgoing traditional fees.

The launch event saw industry stalwarts such as Javed Akhtar, Shankar Mahadevan, and Prasoon Joshi express their enthusiasm. Akhtar elucidated the uniqueness of Goongoonalo, emphasizing its creator-owned structure, distinct from other music apps reliant on pre-existing content. Mahadevan heralded the day as monumental, noting the unparalleled creative liberty offered to artists.

Industry veteran Shaan remarked on the unprecedented nature of such an artist-driven company, enabling musicians to craft and share previously withheld personal creations. Prasoon Joshi recounted joining the platform due to its collaborative spirit. The app, inviting young musicians to produce and invest in their work, hosts a variety of genres, supporting artistic expression untethered by market trends.

(With inputs from agencies.)