India Shines at ITB Berlin: Unveiling 365-Day Global Tourism

India participated in ITB Berlin 2026, a leading global travel trade show, showcasing its vibrant cultural and tourism offerings. The event aimed to foster partnerships, enhance tourism flows, and position India as a year-round global destination. High-level meetings focused on sustainable travel and strengthening international ties.

At ITB Berlin 2026, held from March 3-5 at Messe Berlin, India's vibrant cultural and tourism landscape took center stage. As one of the world's leading travel trade shows, the event provided a key platform for networking and exchange among global tourism stakeholders.

Union Tourism Minister Gajendra Singh Shekhawat led the Indian delegation, highlighting Germany as a crucial tourism partner. With 260,000 German tourists expected in 2025, India focused on expanding sustainable travel, air connectivity, and cultural exchanges. Productive bilateral meetings with Indonesian and German tourism leaders underscored these goals.

India's strong presence at the ITB Berlin show demonstrated its strategic aim to become a premier 365-day global travel destination. Cultural activities, including block printing and mehendi, showcased India's cultural diversity, while promotional films in collaboration with Netflix celebrated India's rich heritage and cuisine. Representatives from various Indian states and territories joined to highlight unique travel experiences.