OREO Partners with BTS for New Korean-Inspired Cookie

Mondelez's OREO brand collaborates with BTS to launch a limited edition Korean sweet pancake flavored cookie, marking BTS's first global snack partnership. This exciting engagement between an iconic band and beloved cookie brand is set to captivate worldwide fans, as Vice President Nitin Saini reveals.

In an exciting new partnership, Mondelez International's OREO has teamed up with famed South Korean boy band BTS to release a special cookie flavor inspired by Korean hotteok. This collaboration signifies BTS's inaugural foray into the snacking industry on a global scale.

Nitin Saini, Marketing Vice President at Mondelez India, noted the unique nature of the collaboration. He emphasized how it brings together two globally beloved names in a culturally significant manner. Consumers and BTS fans can look forward to the release of these limited-edition cookies, which are expected to hit store shelves by June, offering a unique opportunity to engage in a global celebration of music and fandom.