Gucci Joins Forces with Renault's Alpine F1 Team

Gucci is partnering with Renault's Alpine Formula One team to race as 'Gucci Racing Alpine Formula One Team' from the 2027 season. The collaboration will be part of Gucci Racing, a platform combining luxury and sport, emphasizing performance, precision, discipline, and excellence.

In an exciting development, Gucci announced a partnership with Renault's Alpine Formula One team. Starting in the 2027 season, the team will compete under the banner 'Gucci Racing Alpine Formula One Team', showcasing Gucci's iconic brand colors.

This collaboration marks a strategic venture known as Gucci Racing, demonstrating the brand's commitment to intertwining the values of luxury and sport. The platform aims to focus on performance, precision, discipline, and excellence.

Gucci Racing is poised to elevate the team's presence in the racing world while enhancing Gucci's influence in sports and tapping into a new audience. The partnership underscores a growing trend of luxury brands aligning with high-performance sports.