Twid and Myntra Partner to Revolutionize Reward Points Usage in E-Commerce

Twid, India's top rewards payment network, teams up with Myntra, a leading fashion e-commerce platform. This strategic partnership allows customers to use reward points for purchases, enhancing savings and shopping experience. The collaboration leverages loyalty points from various banks and brands, significantly increasing order fulfillment rates.

Bengaluru, Karnataka, India (NewsVoir) - Twid, a leader in rewards-based payment networks in India, has announced a strategic partnership with Myntra, one of the country's premier fashion, beauty, and lifestyle e-commerce platforms. This collaboration aims to revolutionize the shopping experience by allowing Myntra's customers to seamlessly use their reward points for transactions through the 'Pay with Rewards' system.

Myntra's recent End Of Reason Sale (EORS) highlighted this partnership, enabling customers to redeem loyalty and reward points from a variety of banks and brands, including Intermiles, PAYBACK (now Zillion), and TimesPoint, directly at checkout. This integration allows for significant savings, enhancing customer purchasing power.

Amit Koshal, CEO & Co-founder of Twid, expressed enthusiasm about the partnership, stating that it provides a rewarding shopping experience. Santosh Kevlani, Head of Monetization, Payments & Fintech at Myntra, noted that the partnership improves order fulfillment rates and adds value for customers.