Alt Paves New Paths in Alternative Investments with Chess Prodigy Gukesh D as Brand Ambassador

Property Share, a pioneer in fractional real estate ownership in India, has launched Alt, a new holding company offering diverse alternative investments. Alt aims to expand opportunities for individual investors globally, appointing youngest World Chess Champion Gukesh D as its brand ambassador to mirror its strategic and innovative ethos.

In a bold move to revolutionize the investment landscape, Property Share, known for its trailblazing fractional ownership platform in India, has transitioned into a new phase with the introduction of Alt. The holding company aims to democratize access to a diverse array of alternative investments for individual investors, leveraging Property Share's successful groundwork in commercial real estate.

Alt is designed to broaden investment horizons, offering options across high-yield securitized real estate and global REIT markets, while maintaining access through conventional platforms like the Small & Medium REITs recently regulated by SEBI. This initiative reflects the company's vision of enabling global alternative asset investments.

In a strategic branding move, Alt has named Gukesh D, the youngest World Chess Champion, as its ambassador. This partnership symbolizes Alt's dedication to strategic thinking and precision—qualities that resonate with both the chess world and investment ventures.

(With inputs from agencies.)