AU Small Finance Bank's Star-Studded Transition

AU Small Finance Bank, poised for a transformation into a universal bank, has enlisted actors Ranbir Kapoor and Rashmika Mandanna as brand ambassadors to reinforce its national banking presence and product offerings, particularly focusing on savings and current accounts to broaden market reach across India.

AU Small Finance Bank (AU SFB) is gearing up for an important transition into a universal bank, a move recently sanctioned by the Reserve Bank of India. As part of its strategy to enhance brand visibility and market reach, the bank has appointed renowned film actors Ranbir Kapoor and Rashmika Mandanna as brand ambassadors.

This partnership is pivotal in establishing AU SFB as a preferred national banking brand, targeting both urban and rural markets across India. The bank emphasized this development as part of its commitment to fortifying its core strengths in savings and current account offerings.

According to Sanjay Agarwal, Managing Director and CEO of AU SFB, the involvement of Kapoor and Mandanna is expected to invigorate the bank's growth trajectory by enhancing brand relevance and expanding its footprint in key regions. Agarwal noted that the actors' widespread appeal will effectively broaden customer engagement and consideration.

(With inputs from agencies.)