Axis Max Life Targets Youth with Student-Centric Term Insurance Plan

Axis Max Life Insurance Limited introduces its Smart Term Plan Plus to students, offering life cover up to INR 2 Crore. Designed to instill financial discipline, the plan targets young adults from age 18, providing long-term benefits through innovative underwriting processes. This initiative promotes early financial security among India's youth.

Axis Max Life Insurance Limited is rolling out its Smart Term Plan Plus, now tailored for students, offering a life cover limit of INR 2 Crore. The goal is to foster financial responsibility early on by lowering age limits for insurance from 35 to 18.

Traditionally excluded due to income verification issues, young adults now have a chance for early financial security, locking in reduced premiums. This initiative is seen as crucial for the 'Insurance for All by 2047' mission.

Additional benefits of the plan include Accidental Death & Dismemberment and Critical Illness Riders, enhancing protection. Innovative processes like parental ITR-based underwriting and digital-first onboarding aim to instill financial discipline among Gen-Z.

(With inputs from agencies.)