PNG Drive 2.0: Redefining India’s Energy Future

ONE Advertising and Communication Services partners with Bharat Petroleum to launch PNG Drive 2.0, aiming to promote natural gas adoption in India. The campaign, featuring Sakshi Tanwar and Ravi Kishan, focuses on clean energy benefits, combining national consistency with local flexibility. It leverages multi-platform strategies for impactful nationwide outreach.

ONE Advertising and Communication Services Limited, a prominent integrated communications agency, has teamed up with Bharat Petroleum Corporation Limited (BPCL) to launch PNG Drive 2.0. This nationwide initiative aims to accelerate the adoption of Piped Natural Gas (PNG) and Compressed Natural Gas (CNG) in India.

The campaign is conceptualized as a unified, industry-led movement, under the guidance of the Petroleum and Natural Gas Regulatory Board (PNGRB). It aims to bring together the City Gas Distribution industry on a common platform with consistent messaging and outreach strategies. The core idea is encapsulated in the campaign line 'Har Ghar PNG, Har Gaadi CNG – Jiyo Non-Stop Zindagi,' designed to simplify the choice of clean energy for consumers.

To ensure mass appeal, renowned personalities Sakshi Tanwar and Ravi Kishan have been appointed as brand ambassadors. The campaign, which uses a multi-platform rollout strategy, underscores the agency's expertise in crafting impactful communication solutions while aligning industry goals and consumer relevance.

(With inputs from agencies.)