Empower Your Borrowing: Tata Capital's Nationwide Initiative

Tata Capital has introduced 'Sawaal Karo, Phir Loan Lo', a campaign promoting informed borrowing by encouraging consumers to understand their financial commitments before taking loans. As part of India's expanding credit landscape, this initiative aims to build financial awareness through a blend of digital and interactive channels across diverse demographics.


Devdiscourse News Desk | Mumbai | Updated: 14-02-2026 11:20 IST | Created: 14-02-2026 11:20 IST
Empower Your Borrowing: Tata Capital's Nationwide Initiative
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Tata Capital, a major player in India's financial services, has unveiled a new initiative titled 'Sawaal Karo, Phir Loan Lo'. This nationwide campaign aims to heighten public awareness about informed borrowing as access to credit becomes increasingly prevalent across the nation.

The initiative comes at a time when loans significantly impact life choices and milestones, facilitated by technology through streamlined processes and minimal paperwork. Tata Capital is urging prospective borrowers to engage thoughtfully, asking pertinent questions to understand their financial responsibilities before taking on new loans.

Spearheading this move, Rajiv Sabharwal, Managing Director and CEO of Tata Capital, emphasized the company's dedication to transparency and ethical conduct. The initiative aims to enhance financial literacy across India by utilizing digital platforms, social media, blogs, and interactive content to reach a wide audience.

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