Samunnati 2.0: Steering India's Agri-Ecosystem into a Digital Future

Samunnati announces a strategic leadership transition to launch Samunnati 2.0, aiming to enhance the agri-ecosystem in India. Diwakar B R becomes the new Managing Director & Group CEO, leading efforts to deepen market access and financial inclusion for farmer collectives, through innovative technology and digital infrastructure.

Samunnati, a leading agri-ecosystem platform in India, has announced a strategic leadership transition to navigate its next developmental phase, Samunnati 2.0. This initiative focuses on enhancing market access and financial inclusion for farmer collectives through a tech-driven approach.

Diwakar B R has been appointed as the new Managing Director & Group CEO. With over 30 years in the financial services sector, he aims to redefine the agri-value chain in India by integrating farmer relationships with digital marketplaces and embedded finance. Additionally, Suresh Rajagopalan will serve as Executive Director, while Gurunath N continues as Co-founder & Advisor.

Founder Anil Kumar SG will transition to a strategic role, emphasizing the convergence of technology, markets, and finance to empower smallholder farmers. Samunnati's renewed focus is on creating a scalable network that generates long-term value within the agri-value chain, aligning with its mission to support smallholders effectively.