New Zealand to Refresh National Eating Disorders Strategy During Awareness Week

New Zealand to Refresh National Eating Disorders Strategy as Government Strengthens Support for Those Affected.

As part of Eating Disorders Awareness Week 2025 (24 February to 2 March), Mental Health Minister Matt Doocey has announced plans to refresh New Zealand's national eating disorders strategy, highlighting the importance of updated policies and enhanced support services for those affected.

"It has been 16 years since our strategy for eating disorder services was last updated. Eating disorders are serious health conditions, not choices, and we must ensure our services reflect the latest knowledge, research, and best practices," said Minister Doocey.

The refresh will focus on several key areas, including:

• Establishing clear, prioritised actions for implementation.
• Identifying gaps in services and where further resources are needed.
• Improving the collection and analysis of eating disorder-related data.
• Expanding and supporting the peer support workforce, including lived-experience peer support workers and family peer support workers.

Enhancing Peer Support and Family Involvement

Minister Doocey emphasised the need to strengthen the role of lived-experience peer support workers in New Zealand. These professionals, who have personally navigated eating disorder recovery, offer invaluable insights and encouragement to those currently undergoing treatment. Currently, there are very few peer support workers dedicated exclusively to eating disorder services. Doocey met with one of the only dedicated eating disorder peer support workers in the country, based at Hillmorton Hospital, to discuss how their role could be further integrated into the healthcare system.

"Introducing more peer support workers will not only improve recovery outcomes but also reassure those affected that recovery is possible," he stated. "Families play a crucial role in treatment, and having family peer support workers available can make a significant difference in supporting loved ones on their journey."

Expanding Research and Prevention Initiatives

The Minister also met with the South Island Eating Disorders Service (SIEDs), one of four regional specialist hubs, to show his support for the sector. SIEDs collaborates closely with district services and engages in research partnerships with the University of Otago to enhance understanding of eating disorders, particularly in the areas of prevention and genetics.

One key initiative is the expansion of Media Smart, an educational programme designed to help young people critically assess media messages that may contribute to body image concerns and disordered eating. The eight-lesson programme has shown significant success in improving resilience against harmful media influences among intermediate-aged students.

"Prevention is crucial in addressing eating disorders, and the Media Smart programme is a great example of how we can equip young people with the tools to develop positive body image and resist unhealthy societal pressures," Minister Doocey said.

Looking Ahead: A Renewed Commitment to Eating Disorder Support

With the updated strategy, the Government aims to make meaningful progress in the treatment and prevention of eating disorders while working toward broader mental health goals.

Eating Disorders Awareness Week serves as an important opportunity to raise awareness, provide education, and offer hope to those affected by eating disorders. Additionally, New Zealand's Body Image and Eating Disorder Awareness Week, set to take place from 2–8 September, will continue these efforts later in the year.

"This Government is committed to improving mental health outcomes, and addressing eating disorders is a vital part of that mission," Minister Doocey concluded. "By strengthening services, supporting research, and enhancing prevention initiatives, we can ensure more New Zealanders receive the help they need to recover and thrive."