Fetal Flourish: A New Era in Prenatal Insurance

Bajaj General Insurance introduces 'Fetal Flourish', an innovative insurance rider focusing on fetal health, bridging a gap in conventional maternity coverage by supporting in-utero procedures and high-risk pregnancies. Aimed at advancing prenatal care, it serves women aged 18–45 and addresses the increasing complexities arising in later pregnancies.

Bajaj General Insurance Limited has launched 'Fetal Flourish', a groundbreaking insurance rider aimed at providing financial support for advanced in-utero procedures and high-risk pregnancies.

The rider is offered alongside prominent insurance products and targets women aged 18 to 45, catering to the growing need for specialized prenatal care in India, given the rising trend of pregnancies in women above 35 and associated complexities.

This product signifies a significant step forward in maternal care by offering coverage for 16 specific procedures, such as amniocentesis and fetal reduction, which have usually placed a heavy financial burden on families due to lack of insurance support.

(With inputs from agencies.)