Discover Al Ain: A Living Oasis Through New Abu Dhabi Tourism Campaign

The Department of Culture and Tourism Abu Dhabi launched 'Al Ain: A Living Oasis', a documentary-style campaign exploring the rich history, attractions, and hidden gems of Al Ain. The campaign features Emirati friends discovering local culture, adventure, and traditions, inspiring visitors to explore the city.

The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) has unveiled its latest campaign, 'Al Ain: A Living Oasis', a documentary-style series aimed at showcasing the city's cultural and adventurous offerings. The campaign provides a window into the UNESCO World Heritage site through the eyes of two Emirati explorers.

Photographer Obaid AlBudoor and Salem Al Attas lead viewers on a journey through Al Ain’s ancient forts, lush oases, and vibrant local life. Their explorations include traditional pursuits like archery and horseback riding as well as adrenaline-pumping activities, painting a multifaceted picture of the city.

Just an hour's drive from Abu Dhabi and Dubai, Al Ain is a treasure trove of archaeological sites and cultural traditions. Obaid AlBudoor notes the city's rejuvenating energy, while Salem Al Attas expresses his hope that their adventures inspire others to visit and create their own unique memories in this tranquil destination.