Left Menu
Development News Edition

V4I initiatives are focused at bringing together a solution ecosystem: Ranjoy Dey, CEO

Ranjoy Dey, CEO & Co-Founder, Volunteer4India, is an expert on utilizing data and relationships to address the complex and evolving marketing world with special interests in new trends and societal marketing. In an interaction with Devdiscourse, he shares the achievements and strategy of his organisation. Read More:

V4I initiatives are focused at bringing together a solution ecosystem: Ranjoy Dey, CEO
Ranjoy Dey, CEO & Co-Founder, Volunteer4India Image Credit: Volunteer4India

Ranjoy Dey has about 19 years experience in integrated marketing. He is considered one of the early adopters of digital marketing tactics in India as he first started using the technology in 2004 when he was heading sales & marketing departments in leading global e-learning companies. For 10 years, he had been leading digital marketing team in agencies like Havas Media, Digitas India, and Ignitee Digital. In 2016, Ranjoy co-founded Volunteer4India - an online volunteering platform for the youth and the millennials to enroll for social causes that have a deep impact in society.

In an interaction with Devdiscourse for its initiative Devdiscourse Connect, he shares the achievements and aspirations of his organization.

What are the main areas of operation of your organisation?

Volunteer4India works towards building outreach, affinity and advocacy around social good; using an ecosystem of volunteers, social organisations and communication partners. We are a for profit social organisation and build initiatives around social causes involving brands and corporates in them by creating purposeful marketing opportunities.

How, according to you, your organisation is contributing to achieving any one or more SDGs?

Each of our initiatives are focussed at bringing together a solution ecosystem towards a social cause. We are currently working on 'waste management' (#WhereIsMyPlasticGoing is about plastic waste in specific and waste in general), urban women issues (#LooTalks is aimed at providing them a platform to voice their concerns by extending safe spaces), road safety (#TheKeyChainOfLife is our design- thinking intervention on ensuring faster critical care in road accidents) and we are also working on ensuring equal opportunities to the disabled community (#EverydayAbility is aimed at making people aware about the life of the disabled community through inclusivity and sports) and are going to start an initiative around rubber waste management and recycling aimed at addressing sustainable usage of rubber (tyres largely) and creating a positive impact in addressing air pollution (as tyre burning of the lead causes of air pollution.

So far, what are the main achievements of your organization in line to the SDG 2030?

Each of our initiatives are getting good participation from people.

#WhereIsMyPlasticGoing has been able to mobilise students, colleges, RWAs, corporates, professional associations, schools and city administrations to acknowledge and work towards addressing the plastic issue. We're going to the cities and doing primary researches to understand the current state of plastic waste management and the interventions needed. These researches are done in partnership with key college (s) in the city to ensure that the reports are unbiased.

We did our first research in Gurugram, with MDI Gurgaon and have presented the key finding to Municipal Corporation of Gurugram. We're now official partners with the Municipal Corporation of Gurugram for all their initiatives and programs that they have on managing the plastic waste in the city. We're doing cleanliness drives with them and are working with them to put together a complete ecosystem of plastic waste management, from awareness, to mobilisation, to collection leading eventually to recycling or repurposing. Public Relations Consultants Association of India (PRCAI) has also partnered with us to ensure that all their member agencies and independent consultants become plastic responsible. We've been able to mobilise around a 100 colleges on the issue and are reaching out to 10 colleges this year to deeply engage with them on addressing the plastic waste management issue in their respective city, starting with the research.

What are the recent initiatives your organization has made in line to the SDGs?

All our initiatives are in line with the SDGs.

#WhereIsMyPlasticGoing is in line with the SDG 11, 14 & 15. #LooTalks is in line with SDG 5 & 10, #TheKeyChainOfLife is in line with SDG 3 & 11 and #EverydayAbility is in line with SDG 9 & 10. Our soon to be launched initiative on addressing tyre repurposing/recycling and air pollution will be in line with SDG 10, 12 & 13

What is your strategy for further expansion?

We're focussed at mobilising larger communities around causes through our initiatives generating deeper engagements. The aim is to create association possibilities for brands by building better and more viable solutions that can be replicated across geographies. This will give more reasons to brands and corporations to associate with us and derive purposeful marketing and branding benefits.

Where do you want to see your organization by the year 2030?

The year 2030 is a long way ahead. But, 2030 or 2050, we would want to be able to continue generating a tangible and measurable positive social impact, at an even far deeper level, through our initiatives. Preferably, around the globe - and on Mars and the moon (if we've built colonies there by then).


  • Devdiscourse



Hyderabad Encounter: Time to review modern judiciary and restore people’s confidence

Its probably for the first time in the history of independent India, the parliamentarians, chief ministers and ministers in the Union and State governments are openly supporting an encounter. This indicates the people from top to bottom hav...

What happens to your outstanding loans if the bank falls?

... ...

Time for a change! Innovations to stop the growing plastic pollution

As the planet is drowning in plastic pollution, many new innovative approaches and solutions have emerged to effectively deal with the menace....

How to avoid fake universities and fishing bait like Farmington

As education sharks are roaming around to prey, we present a guide on how to mitigate hunters and reach to a genuine universityinstitute. In this era of commercialization of education, the fake universities and economic frauds in educationa...


Latest News

FACTBOX-Golf-Presidents Cup

Factbox for the 13th Presidents Cup between the United States and the International team comprised of players from the rest of the world excluding Europe VENUE Royal Melbourne composite course, AustraliaDATE Dec. 12-15 TEAMSUnited States Ca...

INTERVIEW-Golf-Hadwin driven to avenge 2017 Presidents Cup humiliation

A burning desire to avenge his previous Presidents Cup nightmare will drive Adam Hadwin at this weeks tournament against the mighty Americans at Royal Melbourne.Hadwin was part of an outclassed International team handed an eight-point shell...

FACTBOX-Golf-International team at the Presidents Cup

Factbox on the International team for the 13th biennial Presidents Cup at Royal Melbourne from Dec. 12-15 Captain Ernie ElsAssistant captains K.J. Choi, Trevor Immelman, Geoff Ogilvy, Mike Weir Tournament recordWins 1 1998 Losses 10 2017, 2...

Family members of Anaj Mandi factory workers make rounds of hospitals for their whereabouts

As news of the fire spread, family members of those who were working in the factory in Delhis Anaj Mandi area rushed to the city hospitals to find out the whereabouts of their loved ones, only to be left disappointed. Relatives were seen ro...

Give Feedback