Tesla unveils first-ever electric pickup truck

Tesla Inc unveiled on Thursday its first-ever pickup truck, a long-awaited expansion to its product line-up that poses a direct challenge to Detroit automakers.

At a launch event in Los Angeles, Tesla Chief Executive Elon Musk unveiled a truck that looked like a futuristic armored vehicle and which he claimed: "won't scratch".

The truck marks the first foray by Tesla, whose Model 3 sedan is the world's top-selling battery-electric car, into pickup trucks, a market dominated by Ford Motor Co, General Motors Co and Fiat Chrysler Automobiles NV.