Left Menu
Development News Edition

UPDATE 2-Prince Harry and his wife will stop using "Sussex Royal" brand

Reuters | Updated: 22-02-2020 02:24 IST | Created: 22-02-2020 02:24 IST
UPDATE 2-Prince Harry and his wife will stop using "Sussex Royal" brand

Britain's Prince Harry and his wife Meghan have decided not to use the word "royal" in their branding after they start a new life in Canada following their decision to step back from royal duties. The decision follows weeks of talks between the couple and the British royal family about how they will present themselves to the world in the future.

The couple agreed last month with Harry's grandmother, Queen Elizabeth, that they would no longer work as royals after their surprise announcement that they wanted to carve out a "progressive new role" which they hope to finance themselves. "It has been agreed that their non-profit organisation, when it is announced this Spring, will not be named Sussex Royal Foundation," a spokeswoman for the couple said.

"The Duke and Duchess of Sussex do not intend to use ‘SussexRoyal’ in any territory post Spring 2020." As things stand, Harry and Meghan use the brand extensively.

The couple's Instagram account, which has 11.2 million followers, uses the name SussexRoyal, as does a website set up by the couple which they used to declare they were seeking to be more independent. These will now have to be rebranded. They also applied to trademark the phrases Sussex Royal and Sussex Royal Foundation for use on books, stationery, clothing such as pyjamas and socks, charity campaigns and the provision of training, sport and social care.

The trademark applications that were filed have been removed, the spokeswoman said. The future role of the couple has been subject of intense public scrutiny in Britain. There has been much debate about the extent to which the couple should be able to commercialise the royal brand while living independently, at least partly abroad.

Earlier this week, Prince Harry and Meghan announced they will formally step down from their roles as working members of the royal family at the end of March. Harry has spoken of his sadness at being forced to give up his royal duties, saying there was no other option if he and Meghan, an American actress, were to seek an independent future away from stifling media intrusion.

Under the arrangement, Harry will remain a prince and the couple will keep their Duke and Duchess of Sussex titles as they begin a new life split between Britain and North America, where they will spend most of their time.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

Download The Devdiscourse News App for Latest News.


TRENDING

OPINION / BLOG / INTERVIEW

Maritime transport post-COVID 19: Disruptions ahead in business models, techno-investments, regulations

Cargo shipping is a crucial part of the global supply chains and is likely to become more resilient along with efforts to make supply chains resilient but cruise liners could face much more disruptive changes....

Asia-Pacific response to COVID-19 and climate emergency must build a resilient and sustainable future

... ...

Videos

Latest News

Australia has lowest increase in 3 weeks

Australia has recorded its lowest increase in coronavirus cases in more than three weeksHealth Minister Greg Hunt said Thursday there were 96 new cases, the first time there have been fewer than 100 new cases since March 17. The peak was on...

Man tests positive for coronavirus in C'garh; state tally 11

A 52-year-old man tested positive for coronavirus in Chhattisgarhs Korba district, taking the total number of COVID-19 cases in the state to 11, officials said on Thursday. The man had come in contact with 16 Tablighi Jamaat members who wer...

Mastercard increases payment limits in New Zealand to NZ$200

Mastercard has announced a temporary increase to the contactless payment limits in New Zealand from NZ80 to NZ200, as part of a PaymentsNZ industry initiative. Rolling out progressively across retailers and cards from today, the increase wi...

Coronation Day celebration of Maharaja Gulab Singh in UK rattles Pakistan

The Dogras from Mirpur city recently celebrated the 174th Coronation Day of Maharaja Gulab Singh, the founder of Jammu and Kashmir, and accused Pakistan of promoting religious extremism, militancy and jihad holy war in Jammu and Kashmir. Th...

Give Feedback