LIC Launches ‘MyLIC’ and ‘Super Sales Saathi’ Apps to Drive Digital Transformation in Insurance Sector

With a portfolio of over 260 million policies, LIC is leveraging digital platforms to streamline operations and maintain competitiveness in a rapidly evolving insurance market.

In a major step toward digital transformation of India’s insurance ecosystem, the Life Insurance Corporation of India (LIC) has launched two advanced mobile applications—MyLIC for customers and Super Sales Saathi for its vast network of intermediaries—aimed at enhancing service delivery, efficiency, and customer engagement.

The apps were launched by Shri M. Nagaraju, Secretary, Department of Financial Services, Ministry of Finance, in the presence of LIC CEO & MD Shri R. Doraiswamy, along with senior leadership.

With a portfolio of over 260 million policies, LIC is leveraging digital platforms to streamline operations and maintain competitiveness in a rapidly evolving insurance market.

MyLIC: A Unified Digital Platform for Policyholders

The MyLIC app offers a comprehensive, 360-degree digital experience, integrating multiple services into a single platform. Designed to reduce paperwork and improve convenience, it empowers policyholders to manage their insurance needs seamlessly.

Key features include:

• View and manage entire insurance portfolio in one place

• Instant premium payments

• Real-time tracking of policy benefits

• Paperless policy loans

• Online policy updates and revival of lapsed policies

• Digital purchase of new insurance plans

• Fast and secure e-KYC

The app aims to put customers in control of their financial protection journey while ensuring faster and more transparent services.

Super Sales Saathi: Empowering LIC’s Field Force

The Super Sales Saathi app is tailored for LIC’s intermediaries and agents, enabling them to enhance productivity and customer service through advanced digital tools.

Key capabilities include:

• Digital sales and marketing tools

• Real-time policy status tracking

• Automated reminders for follow-ups

• Integrated communication with customers

• AI-driven insights to improve customer value

• Digital sales kits and product explainers

• Performance dashboards for tracking targets and achievements

This platform is expected to significantly improve efficiency across LIC’s vast distribution network.

Powered by DIVE: LIC’s Digital Backbone

Both applications are built on LIC’s DIVE (Digital Innovation & Value Enhancement) platform, which provides a secure, integrated, and scalable digital infrastructure.

The platform is designed to deliver a seamless experience across customers, intermediaries, and employees—ensuring faster processing, enhanced security, and improved service delivery.

Strengthening India’s Digital Insurance Ecosystem

The launch of these apps aligns with broader trends in India’s financial services sector, where digitalisation is driving accessibility, transparency, and customer-centric innovation.

By integrating AI-driven insights, paperless processes, and real-time services, LIC is positioning itself to:

• Enhance customer satisfaction and engagement

• Improve operational efficiency

• Empower its sales force with modern tools

• Expand digital adoption across urban and rural markets

A Step Toward Future-Ready Insurance Services

As India’s largest life insurer continues its digital evolution, initiatives like MyLIC and Super Sales Saathi highlight LIC’s commitment to combining scale with innovation.

The move is expected to not only improve service delivery but also set new benchmarks in the insurance industry—making financial protection more accessible, efficient, and user-friendly for millions of policyholders.