Election Commission Clamps Down on Social Media Campaigns

As Bihar heads into assembly polls, the Election Commission (EC) enforces strict regulations on campaigning, particularly through social media. During the 48-hour silence period prior to voting, bulk SMS and audio messages are banned. Political ads require pre-certification, and expenditure reports must include online spending details.

The Election Commission of India is tightening controls as Bihar readies for its assembly polls, scheduled for November 6. Notably, during the 48-hour 'silence period' before the conclusion of voting, campaigns cannot use bulk SMS or audio messages, according to EC directives issued on October 9.

The guidelines detail that political advertisements on TV, radio, cinema halls, or any media, including bulk messaging, are barred in polling areas during this period. Furthermore, political parties and candidates must seek pre-certification from the Media Certification and Monitoring Committee (MCMC) for any ads on electronic and social media.

MCMCs are established at both district and state levels to oversee advertisement certification and monitor potential cases of paid news. Recognizing the dominance of social media, candidates must disclose their official social media accounts during nominations, and report all campaign-related expenses online within 75 days post-election.

(With inputs from agencies.)