From Ice House to Winter House: U.S. Olympic Officials Rebrand Amidst Protests
U.S. Olympic officials have rebranded their hospitality space at the Milano Cortina Games from 'Ice House' to 'Winter House' following protests over fatal shootings by ICE officers. The space, designed for athletes and families, will host various events and is featured in NBC's coverage of the games.
U.S. Olympic officials have decided to rename their athlete hospitality venue at the Milano Cortina Games from 'Ice House' to 'Winter House.' This change comes in response to protests that erupted in Minneapolis over the fatal shootings of two U.S. citizens by ICE officers.
The U.S. Olympic and Paralympic Committee has described the venue as an 'athlete-first space' situated in a boutique-style hotel in Milan where U.S. athletes and their families can gather. It aims to provide a private, distraction-free setting to celebrate the Winter Games' unique experience.
The 'Winter House' will host activities like medal celebrations and meet-and-greets with Olympic champions. NBC will feature it in its coverage, although it remains closed to the public. Protests have intensified in Minneapolis and elsewhere, with demands for federal immigration officers to withdraw from the area.
(With inputs from agencies.)

