Barcelona auctions NFT of iconic Cruyff goal for $693,000
Barcelona has auctioned off a digital art piece depicting an iconic goal by Johan Cruyff for 693,000 as it seeks new revenues to battle its way out of massive debt, the Spanish club said.Barcelona said that the auction run by Sothebys in New York for the clubs first NFT, or non-fungible token, closed at 550,000 on Friday.
- Country:
- Spain
Barcelona has auctioned off a digital art piece depicting an iconic goal by Johan Cruyff for $693,000 as it seeks new revenues to battle its way out of massive debt, the Spanish club said.
Barcelona said that the auction run by Sotheby's in New York for the club's first NFT, or non-fungible token, closed at $550,000 on Friday. The auctioneer's fees increased the final sale price to $693,000.
The art piece depicts Cruyff's memorable goal from 1973 when the Netherlands great soared through the air with his leg outstretched to score. In the image, Cruyff appears to be dipped in gold. The NFT is called “In a Way, Immortal,” inspired by a quote by Cruyff, who left his mark as both a player and coach at Barcelona.
Barcelona has been searching for new forms of revenue as it struggles to pay down 1 billion euros ($1 billion) of debt. That has included selling Camp Nou's naming rights to the Spotify audio-streaming service and recently selling off 25% of its Spanish league television rights for 25 years.
An NFT is a one-of-a-kind digital image that cannot be copied. There is a booming market for collectors and artists interested in this form of digital art. AP NRB NRB
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
ALSO READ
Spain's Energy Minister Ribera to lead Spanish socialists in European elections
Court investigates business corruption accusation against wife of Spanish PM
Spain's Energy Minister Ribera to lead Spanish socialists in European elections
Shuttler Sukant Kadam to face India's Abhijeet Sakhuja in QFs of Spanish Para Badminton tournament
Real Madrid hosts Barcelona eyeing decisive blow in Spanish league title race