Coca-Cola India and ICC: A Green Partnership at T20 World Cup 2024

India triumphs in the ICC Men's T20 World Cup 2024 by accentuating sustainability efforts with Coca-Cola India. The partnership featured recycled PET bottle flags during the event. Thums Up served as the official beverage partner, reinforcing Coca-Cola's long-term commitment to sustainability and cricket. The initiative significantly reduced carbon emissions while empowering waste workers.

In the thrilling conclusion of the ICC Men's T20 World Cup 2024, held in the USA and West Indies, India emerged victorious, reinforcing their supremacy in cricket. Coca-Cola India, alongside ICC, championed the event's sustainability aspect by integrating recycled PET bottle flags into the celebration.

This year's World Cup matches prominently featured 'Made in India' National Flags and Cricket 4 Good Flags, crafted from post-consumer recycled PET bottles. These flags, recycled into polyester fabric and yarn, were displayed during national anthem ceremonies at various stadiums.

Introduced during the ICC Men's Cricket World Cup in 2023, Coca-Cola India had pioneered the use of recycled PET National Flags in cricket. This sustainable innovation continued, showcasing the largest flags of 35 by 20 meters. Coca-Cola’s partnership with ICC is now extended until 2031, promising sustained ecological impact and support for cricket. Each national flag recycled approximately 11,000 PET bottles, exemplifying holistic sustainability practices.

Thums Up was the official beverage for the ICC Men's T20 World Cup 2024, reflecting Coca-Cola’s enduring commitment to cricket and sustainability. The initiative empowered 50,000 waste workers and employed cutting-edge AI sorting systems to enhance recycling efficiency. Coca-Cola India’s Senior Director of CSR and Sustainability, Rajesh Ayapilla, emphasized their dedication to circularity and environmental responsibility, envisioning this precedent-setting initiative as a driver for positive change.