ALFA Hockey Sparks Enthusiasm with #BankeDikhaAlpha Campaign

ALFA Hockey, a leading manufacturer in Asia, launched its #BankeDikhaAlpha campaign to rally support for India's national hockey team ahead of the Paris Olympics. The initiative unites hockey enthusiasts through events, digital engagements, and features inspiring videos of prominent players. It aims to reignite passion for hockey nationwide.

New Delhi (India), July 23: ALFA Hockey, Asia’s top manufacturer of field hockey sticks and accessories, has launched its #BankeDikhaAlpha campaign to gather nationwide support for the national hockey team as they prepare for the Paris Olympics. This initiative positions ALFA Hockey as the only brand in India to lead a dedicated hockey campaign.

The #BankeDikhaAlpha campaign has significantly united hockey enthusiasts, rekindling the passion for the sport through various events, digital engagements, and grassroots programs. It commenced with an inspiring video featuring prominent players like Manpreet Singh and PR Sreejesh, capturing the anticipation and belief in winning gold at the Paris Olympics. Subsequent videos showcased players' skills, with a special focus on PR Sreejesh, highlighting his longstanding association with ALFA Hockey. Besides supporting Indian players, ALFA also sponsors international players from France, Poland, and Argentina.

The campaign has received widespread attention, celebrating hockey and generating a sense of unity and excitement. Fans have had the chance to interact with their hockey idols, creating memorable experiences. ALFA Hockey's Managing Partner and CEO, Jitin Mahajan, emphasized that the campaign aims to create lasting change in India's hockey scene. Moreover, the campaign introduced limited-edition sticks designed to enhance player balance for the Olympics. Hockey forward Mandeep Singh and goalkeeper PR Sreejesh expressed their appreciation for the overwhelming fan support, which motivates them to excel at the Olympics.