Liverpool Welcomes Adidas: A Renewed Partnership for Success

Liverpool Football Club has announced a multi-year kit deal with Adidas, replacing Nike after five seasons. The new agreement, starting in August 2025, is valued at over £60 million annually. Adidas, previously collaborating with Liverpool, aims to create iconic kits and enhance on-field performance.

Liverpool Football Club has inked a multi-year kit deal with Adidas, according to statements made on Monday, signaling the end of their partnership with Nike, which lasted five seasons. The agreement, reportedly worth more than £60 million annually, will come into effect starting August 1, 2025.

This is not the first time Adidas and Liverpool have joined forces. The two have worked together twice before, from 1985 to 1996 and again from 2006 to 2012. Liverpool CEO Billy Hogan expressed his enthusiasm, stating that Adidas and Liverpool have previously enjoyed immense success and created some of the club's most iconic kits.

Hogan emphasized that both the club and Adidas share a strong ambition for success. The renewed partnership aims to design extraordinary kits that not only excite the fans but also enhance the players' performance on the pitch. The anticipation for this collaboration is mounting as Liverpool looks forward to a promising future.