Absolute Sports Ventures Into Pickleball with Mumbai Franchise Acquisition

Absolute Sports, part of Nazara Technologies, has bought the Mumbai franchise in the Indian Pickleball League. This move aligns with their goal of merging digital and physical sports experiences and expands their presence in high-growth sports. The deal includes a franchise fee with an 8% annual increase.

Absolute Sports, a subsidiary of Nazara Technologies known for its ownership of Sportskeeda and Pro Football Network, has made a strategic entry into the burgeoning field of pickleball by acquiring the Mumbai franchise of the Indian Pickleball League.

With this acquisition, Absolute Sports gains exclusive rights to develop and manage the team's branding, digital identity, and fan engagement, aligning with the company's expansion into fast-growing sports sectors.

The market for pickleball is expected to grow significantly, with global projections estimating expansion to USD 4.4 billion by 2033. This positions Absolute Sports to capitalize on new commercial and fan engagement opportunities as the sport gains mainstream traction.

(With inputs from agencies.)