Major League Soccer Prepares for World Cup to Propel New Era

Major League Soccer Commissioner Don Garber sees the 2026 FIFA World Cup as a pivotal moment to enhance the league's global profile. Since planning began in 2018, MLS has added teams, improved infrastructure, and formed a media partnership with Apple. The league aims to sustain growth beyond the event.

Major League Soccer (MLS) Commissioner Don Garber envisions the 2026 FIFA World Cup as a catalyst for growth in North American soccer, treating it as more than a mere six-week event. With strategic planning initiated in 2018, MLS intends to leverage global attention to improve its fan base and international standing.

Since securing the World Cup hosting rights, MLS has expanded by adding seven new teams and nine soccer-specific stadiums. The league has also modified roster regulations to attract young talent, increased attendance by 35%, and launched a notable global media partnership with Apple, raising the league's profile significantly.

Garber emphasized the importance of long-term gains post-World Cup, aiming to boost popularity, awareness, and fan engagement. Highlighting the league's rejuvenation efforts, he noted Lionel Messi's significant impact on global perceptions and expressed interest in acquiring players like Mohamed Salah. MLS remains committed to aligning with the global sports calendar, enhancing its international appeal.