How entertainment industry will benefit from adoption of Internet of ThingsLouis Belgie | Updated: 08-04-2021 15:58 IST | Created: 08-04-2021 15:58 IST
Amidst the surge of popularity, the Internet of Things technology is gaining in various sectors of our modern-day life; the entertainment industry isn't many steps away from accepting it. The global IoT market is expected to grow twice the size of $520 billion or more at the end of 2021. The emergence of IoT can never be identified as a technology trend since it will stay and grow much more prominent in upcoming years.
With the growing numbers of connected devices, IoT's enhancement is novel, craving definitions in plenty of different industries, including healthcare, travel, manufacturing, retail, and education. When we discuss industrial development because of induction to IoT, the entertainment industry can go unmentioned.
Hence, the possible impacts of IoT in the entertainment industry should be enlightened to comprehend how and why the industry is expected to thrive in the upcoming days.
What is IoT?
Now, we have interconnected devices all around us, from a car, phones, wearable to home appliances and many more. This interlinked network of devices incepts an intelligent solution with linkage to the internet, and that is what the Internet of Things or IoT.
The Ways IoT is Foretold to Impact the Sphere of Digital Entertainment
- A Targeted Advertising Approach
It's needless to say that modern advertisers require precise user-data to create a clear outline for targeted advertising endeavors. The sensors powered by IoT can befit broadcasters and advertisers with capacious data for crafting relevant advertising campaigns having an extensive focus on their target audience. Such IoT technology adaptation would empower business entities and marketers to reach their target customers and endow them with purchasing reasons.
It can also help customers from being bombarded by irrelevant advertisements. IoT can be labeled as the product of the natural progression of the internet and technology, augmenting information-sharing methods and collecting with a capability of transcending limitations.
- Creation of More Immersive Contents
When the real entertainment source comes into consideration, interactive games are a bit ahead of movies, music, and TV or web series. The induction of IoT will always make the gaming experience immersive as the sensors will smarten up gaming equipment. When Augmented Reality usage is associated with IoT-powered games and gaming devices, the immersive gaming experience will be ensured.
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- Comprehension of Consumer Behavior
Being powered by the data collected by IoT sensors, the production houses will accurately identify customer behavior, which will help them produce and serve content exactly the consumers want. And it will be effective in recognizing emerging trends in viewers and listeners.
The users will also gain a multisensory experience with actuators and sensors, which will be a billion times more immersive and entertaining than the current entertainment standards.
The main advantage of adopting IoT in the entertainment industry would be acquiring granular data of consumer behavior, which will help marketers weave targeted advertising campaigns and help the segment of production identify what type of content customers want. And on the flip side, as gaming consoles and other devices will also become smarter with IoT, the consumers will experience all those target-oriented contents in a more immersive way. And, it sounds entertaining!
(Disclaimer: Devdiscourse does not promote any kind of gambling activities and urges readers to play responsibly if they choose to do so. Devdiscourse's journalists were not involved in the production of this article. The facts and opinions appearing in the article do not reflect the views of Devdiscourse and Devdiscourse does not claim any responsibility for the same.)