Samsung's new VXT platform streamlines digital signage operations and management

Samsung Electronics has officially launched its Visual eXperience Transformation (VXT) Platform, an easy-to-use cloud-native Content Management Solution (CMS) for businesses to create and manage their digital displays easily.

The versatile solution delivers an enhanced cloud-native solution tailored for seamless content creation and management of all B2B displays including LCD, LED signage and The Wall. It streamlines the deployment and updating of software directly via a cloud portal, eliminating the cumbersome process of manual updates.

Samsung VXT caters to businesses across verticals - retail, hospitality, food and beverage or corporate - and is compatible with both desktop and mobile devices.

VXT will be available to customers via different subscription plans, including monthly and annual options. Offline purchases can be made through existing B2B sales channels worldwide, while online purchases will initially be available in the U.S. before a global rollout in 2024.

"Cloud migration is an unstoppable trend," said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. VXT is an innovative step toward this migration in that it makes high-tech signage more readily accessible, no matter where our customers are. But not only is high-tech signage accessible, the content and remote management solutions VXT provides are user-friendly.

VXT is a turnkey solution that comprises three CMS modules:

• VXT CMS: Simplifies content management via an intuitive interface that simultaneously handles content, playlists and schedules. The remote management feature allows real-time management of multiple devices.
• VXT Canvas: What You See is What You Get (WYSIWYG)-based creative tools that make content creation easy and intuitive with templates, widgets, and partner content support
• VXT Players: VXT supports both Tizen and Android-based players, allowing users to manage multiple web elements simultaneously on a single screen. Furthermore, a web-based virtual screen enables users to easily view and manage their signage deployments.

VXT integrates the content, solutions, and expertise of third-party system integrators, software developers, and content partners. This allows users to access an even wider range of amazing content that is specific to their vertical use cases without requiring additional customization or development.